Brand consistency turns casual viewers into followers. When someone sees your quote card or video in their feed, they should know it's yours within a second.

Set Your Brand Kit

SnapQuote's Brand Kit lets you save:

• Brand colors — up to 5 colors (primary, secondary, accent, background, text)
• Font pairings — heading and body font combinations
• Logo position — default watermark placement and opacity
• Default template — the template that loads by default for new cards

Extend Your Brand to Video

The same brand principles apply to your quote videos. When creating video content, keep these consistent:

• Motion style — pick a signature motion (e.g., slow zoom for inspirational, typewriter for punchy quotes) and stick with it across videos
• Background music — choose a music genre that fits your brand tone (lo-fi for calm, piano for elegant, upbeat for energetic) and reuse it
• Narration voice — once you pick a narrator voice, use the same one across all narrated videos so your audience recognizes it
• Scene transitions — use the same transition style (dissolve, fade, or slide) consistently

Create Template Variations for Video

Apply your brand kit to different video types:

1. Motion Reel — your go-to format for dynamic, music-backed quote videos
2. Typewriter Story — for text-focused, minimalist content
3. Narrated Slideshow — when you want to add voice and storytelling
4. Static Quote — the simplest format, great for quick posts

Each video type should use your brand colors, fonts, and watermark consistently.

Audit Your Feed

Every month, review your last 30 posts — both static and video. Ask:

• Are the colors consistent across formats?
• Do the fonts and watermark match in both cards and videos?
• Does the motion style feel on-brand?
• Which format (static vs video) performed best this month?

Adjust your templates and video styles based on what resonated most with your audience.